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Marketing
Release time:2023年05月16日 16:00
School
Program
Skills and Knowledge
Credit
School of Business Administration
Marketing
1. Master the basic theory and basic knowledge of economics, management and marketing.
2. Master the qualitative and quantitative analysis methods of marketing.
3. Master the basic methods of literature search and data inquiry.
4. Be familiar with the guidelines, policies and regulations of marketing in China and understand the international marketing practices and rules.
5. Understand the latest research results and development of marketing disciplines.
The minimum number of credits to be completed is 155.
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